Our Story

Built by someone who needed it

Shine exists because anxiety recovery shouldn't require a therapist, a prescription, or a personality transplant. It should be something you can work on, every day, in 20 minutes.

Our mission

Shine's mission is to make evidence-based anxiety recovery accessible to everyone. The tools that actually work — Acceptance and Commitment Therapy (ACT), Cognitive Behavioural Therapy (CBT), mindfulness, breathing exercises, journaling — are locked behind expensive therapy appointments or buried in academic papers.

We built Shine to change that. Everything in the app is grounded in peer-reviewed research and designed to be practiced in small, consistent daily steps — because consistency, not intensity, is what actually changes the brain.

Why acceptance — not positive thinking

Most wellness apps tell you to think positive, breathe deeply, or distract yourself from anxiety. These approaches provide temporary relief but often make anxiety worse long-term by reinforcing avoidance.

Shine is built on a different principle: accepting anxiety is more effective than fighting it. Research from the Association for Contextual Behavioral Science shows ACT produces significantly better long-term outcomes than suppression-based approaches for anxiety disorders.

When you stop fighting anxious thoughts and start accepting them as passing mental events, you break the fear-anxiety cycle that keeps anxiety alive.

The science behind Shine

Every activity in Shine is grounded in peer-reviewed research:

  • Breathing exercises

    Slow, controlled breathing activates the parasympathetic nervous system, reducing cortisol and heart rate variability within minutes. Source: Frontiers in Psychology.

  • Meditation

    Eight weeks of mindfulness practice increases grey matter density in the hippocampus and reduces amygdala reactivity. Source: Harvard Medical School.

  • Journaling

    Expressive writing for 20 minutes, three days in a row, reduces anxiety symptoms and improves working memory. Source: Journal of Experimental Psychology.

  • Exercise

    Regular aerobic exercise is as effective as medication for mild-to-moderate depression and anxiety, with lasting effects. Source: Harvard Health Publishing.

  • Gratitude practice

    Daily gratitude shifts attention from threat-detection to positive reinforcement, reducing the baseline activity of the amygdala. Source: National Institute of Mental Health.

  • Psychoeducation

    Understanding why anxiety exists — and why fighting it makes it worse — is the most effective first step in ACT-based recovery. Source: Journal of Clinical Psychology.

Who Shine is for

Shine is built for people experiencing generalised anxiety, health anxiety, social anxiety, panic disorder, or chronic stress — particularly those who feel stuck in the loop of trying to fix, control, or suppress their anxiety, and want a gentler, more effective path forward.

Shine is not a substitute for professional mental health care. If you are in crisis, please contact a licensed mental health professional or crisis service in your country.

Ready to start?

Join the waitlist for free early access when Shine launches on iOS.

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